National Society for the Prevention
of Cruelty to Children (NSPCC)
of Cruelty to Children (NSPCC)
The Category: Not-For-Profit
The Ask: Raise awareness for a not-for-profit with no marketing budget.
The Solution: Broken dolls were hidden amongst children’s toys in major toy stores.
A note was attached to the broken dolls.
A note was attached to the broken dolls.
My Role: Formulating the print ad copy